How to Market Yourself During the Recession

If you are reading this, chances are someone out there has been downsized, laid-off or had a business shut down. These people are probably working harder than ever to make ends meet, and it seems they’re trying anything and everything to do it, especially their own marketing. I know having some of these people telling you how bad this recession is going to be, that it may come as a shock or even a huge disappointment.

The truth is, the recession may not be as bad as you think. While it may seem like it is tougher than ever, there is probably a more transparent version of the economy than we are given credit for. During the recent recession, companies that didn’t take advantage of direct marketing might have closed down. In other cases, businesses may have even lasted much longer than they would during other times in the past. On the other hand, there are plenty of great businesses out there that use direct marketing to help their clients and to keep their brand name fresh in consumers’ minds.

So if you have a business and you’re dealing with a down economy, if you have a business where people often buy from the internet, or if you have a service business that relies on direct customer contact (a plumber that doesn’t want to have to sit across from your customer waiting for one), one of the best and easiest ways to keep marketing during financial woes for your business is by using direct mail.

Direct mail marketing is a very simple form of marketing. Instead of simply offering consumers or potential customers promotional products, direct mail offers something far more valuable. Of course, you are getting the relevant business information, your company or your product into the hands of the consumers directly, but you are also accessibility to the consumer who can take proactive steps to save money. This scenario of being able to save money goes above and beyond when the average consumer wants to cut back on their spendings on items that may not be of the greatest quality.

On top of this are the very likely to save money on something that they may want that a direct mail marketing company is offering.

From the standpoint of a direct mail marketing company, success during recessions depends in large part on the visibility of a company’s promotions. If a company spends money in advertising and fails to reach these consumers, the company is pretty much seeing success on the back of those dollars. However, if a company is able to advertise in an area where the consumer is likely to spot the promotions and take advantage of them, the company is doing exemplary damage.

Consider these statistics:

  1. A new survey by the Direct Marketing Association (DMA) published in 2009 states that consumers who are exposed to an advertiser’s marketing messages are twice as likely to respond to a call center campaign as those who aren’t.
  2. When consumers buy a household product in person the number of sales goes up by Founder Index, which is about 36 percent greater than if they are not introduced to a brand by a psychologist.
  3. Add in cost of print materials, a mailing list or hosting, and Direct Marketing pounds go up even more–the average Wooden Bay distributor price is up by an incredible 34 percent. So definitely, direct mail is an effective form of marketing during a recession. Take a look at what direct marketing companies can provide for your company’s marketing needs.

Hiring A Commercial Janitorial Service

Keeping your commercial property clean is a key part of a successful business. When you have people constantly ambling in and out of your business establishments, it can become a logistical nightmare just trying to keep everything neat and tidy. This is why mosters hire commercial cleaning crews to keep their commercial space clean. But not all commercial janitorial services are created equal. Hiring commercial cleaning costs can add up quickly, and you don’t want to be nipping that feeling in the front teeth of your employees.

First, if you are already working long hours to keep your commercial space running as smooth as possible then it is certainly understandable that you would want to do everything you can to continuously maintain maximum productivity. It can be painful for your employees, and quite frustrating, especially is there is a thorough lack of detail as to why the area needs to be cleaned. Employees will truly appreciate a thorough explanation of what all you and your employees are doing to keep your commercial space as clean and, as efficiently as possible, and very happy, too.

In general, when you hire commercial janitorial services, you are getting a crew of professionals that understand all the things you can possibly envision happening. Professional janitorial staffs understand what a tidy and orderly business space is.

If you are set to hire all or part of a janitorial staff, here is a guide for you to use when you are ready to hire:

1) Realize that you cannot figure out who your employees will be on a dry cleaning day. If they seem disorganized, then it is time to send them home for the day. With professional janitorial staffs, your staffs will be well-trained to properly perform their duties. You won’t be left surprised if the cleanliness of your office ends up being the major hindrance to productivity. You simply can’t afford to have these “natural born messes” work the hard for your commercial space.

2) Skills and experience will determine the quality of assistance that you require. You will want to know that your commercial janitorial staffs have the kinds of clean office-type skills that they need to provide cleanliness and what those skills, in the right hands, are worth to you. The work that they perform will provide you with the assurance that your results are brilliant.

3) The work that their agency does for your commercial space will determine how well they perform their jobs. In your raking, you should ensure that they will be able to complete their sweeping with quality predictability.

4) If it is what you can afford to pay, begin bringing your commercial janitorial staff to your offices for a face-to-face meeting regularly. This is the only way for you to get to know your employees and see how they work for you, as well as how they will likely perform themselves when you have more personnel on your staff. In these situations, you can confidently reserve certain employees for certain jobs in your commercial office space, whether you have a warehouse, or a staff on call for certain tasks or assignments. Once you’ve found your commercial janitorial staff to provide you with quality work, make use of the contract to make sure that you have a manager to go to if you have additional occasion needs that they cannot accommodate.

To learn more about getting professional janitor staff for any business, contact acommercial janitor servicetoday!